Is your website mobile-friendly? What does that mean? Does it matter? These are all questions that as a business owner you may be asking yourself.
Mobile-friendly is a way of saying that your website looks good on mobile devices such as smartphones or tablets. If you go to your phone or tablet’s web browser and view your site, do you feel it would be cumbersome to someone visiting it? Do you have to zoom in to see the content or scroll right and left? Is it difficult to click on menu items? If you answered yes to any of these, then it may be prudent to start investigating the best way to get a mobile presence in place for your potential customers.
But Does it Even Matter?
If you’re business sells products or services on the web or provides solutions to your customers, then a mobile-friendly site shouldn’t be ignored. As of January of 2014, mobile use surpassed desktop for the first time ever.
A paradigm shift is needed to stop viewing your website as either “desktop” or “mobile” but to view it as one digital entity with multiple different ways to view it. When describing your website, the following should be appropriate:
“I have 1 website. This is how it appears on a desktop/laptop/tv/projector and this is how it appears on mobile devices such as phones, tablets, watches, etc.”
Search Engines Take Notice
If you’ve ever searched Google on a mobile device you may notice the “mobile-friendly” tag under certain domains.
This label shows that Google recognizes when a site is mobile-friendly and informs the user that their experience may be better on one of those sites versus a search listing that is missing that designation. Not only are they labeling search results to make users more informed, they have also recently announced algorithm updates that will have a “significant impact” on mobile searches worldwide.
Executives are leading the charge in mobile usage, proving that businesses need a digital presence that serves customers around the clock, not just during traditional business hours. These B2B decision-makers rely on mobile devices while traveling, sitting in meetings, and for after-hours research.
Although 93 percent of executives purchase a product using a laptop or desktop, 77 percent use their smartphone, and 86 percent use a tablet to research a product or service for their business. So by having a mobile-friendly website, you are winning customers upstream who will later purchase from you.
Get the Advantage
You may view a mobile website as an “add-on” or just a supplemental pairing of your “main” website for digital interaction with prospective customers. Nonetheless, those who embrace mobile will win the eyes of their customers which will ultimately lead to more sales.